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Bezant (BZNT) ICO Review

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Bezant is a decentralized social networking platform that is putting users privacy and satisfaction as its first priority. It is an innovative approach towards transparent and independent means of user data ownership, reward on ads and free of speech. It is the first get paid to content creation and sharing ecosystem that leveraged OCR token payments for its reward system.

Essential Information

Ico TimeUnknown – Unknown
Token NameBezant
Token SymbolBZNT
WhitepaperView Whitepaper
Website LinkHome
Price1 BZNT = 0.1 USD
PlatformEthereum
AcceptingETH
Hard Cap40,000,000 USD

More about Bezant (BZNT) ICO:

The Bezant Blockchain is a Service platform providing Content developers and eCommerce merchants a disruptive way to sell to customers: Allow anyone to setup their own Content or eCommerce store and accept most major local payment methods, globally. The BZNT token will serve as the native cryptocurrency and medium of exchange within the Bezant platform which will eliminate expensive Store fees (30%) and provides instant P2P payments to merchants.

The Bezant Foundation, established in Singapore, is supported by international veterans from diverse industries that offer a wealth of knowledge for example, payments, physical & digital asset distribution, platform development, and crypto exchange management. We are targeting strategic regions around the world beginning with S.E.A(South East Asia). Our team offers local experience from different regions and provide not only on-ground knowledge but also different perspectives in helping enterprises to adopt blockchain.

Built around the Linux Foundation’s Hyperledger Fabric–one of the most widely used and proven enterprise-grade technologies on the market today–Bezantium is a reliable and easy-to-use permissioned blockchain platform that enables enterprise companies to provide trust and transparency for the services they offer.

Cross-border payments today can take days to complete and often involve high fees due to the many intermediaries involved. The process is heavily complicated. However, with blockchain technology, payments can be made instantly peer-to-peer for a fraction of the cost. Also with smart contracts, you can automatically execute payments without the need for an escrow; when specific conditions are met, the payment will be made between the contracting parties without having to trust a third party to complete the transaction.

BezantTM (“BZNT”) is not intended to constitute securities of any form, units in a business trust, units in a collective investment scheme or any other form of investment in any jurisdiction. This document is not a prospectus and does not constitute or form part of any offer, invitation, or solicitation of any investment and does not pertain in any way to an offering, invitation, or purchase of securities in any jurisdiction. This document has not been or will be submitted to, registered with, reviewed or verified by any regulatory authority in any jurisdiction. No regulatory authority has examined or approved this document, and no action has been or will be taken in respect of obtaining such approval by Bezant Foundation Limited (“BZF”) under the laws, regulations or rules of any jurisdiction. Please note that Bezant Foundation Limited will not offer or sell to you, and you are not eligible to purchase any BZNT in the Token Sale (as defined herein) if such Token Sale is prohibited, restricted or unauthorized in any form or manner whether in full or in part under the laws, regulatory requirements or rules in the jurisdiction in which you are located, at the time of your intended purchase or purchase of the tokens pursuant to this agreement.

The Token Sale is subject to the terms and conditions including but not limited to the disclaimers made and the risks disclosed in the Whitepaper, in particular Annex 1. A participant of this Token Sale or purchaser of any BZNT pursuant to this Token Sale shall be deemed to have agreed to and accepted all the terms and conditions of this Token Sale set out in this Whitepaper.

If you have any question or doubt on anything contained or unaddressed in the Whitepaper, please communicate with BZF at your convenience. You should refrain from supporting this Token Sale or purchasing any BZNT until you are satisfied with the answers provided.

The Problem


Digital payments are expected to be a US$3.6 Trillion industry in 2018, growing at a CAGR of 13.5% through 20221. The majority of this growth is a result of a surge in digital content and e-commerce, however, the market is changing quickly as commerce shifts to smartphones, the number of consumers in emerging markets overtake developed markets, and blockchain technology decentralizes everything. The incumbent stores for content and commerce have failed the small independent sellers with their monopolistic policies: The top 1% of content developers dominate 94% of the total revenues on Apple app store2;
App and e-commerce store fees and marketing fees leave merchants with less than 50% of net revenues;
Most app stores and e-commerce stores only accept international credit cards however this excludes the largest and fastest growing regions and emerging markets, representing up to 85% of the world’s population;
App stores and e-commerce sites have unfair policies for merchants: 2 weeks to 3 months to get paid on sales; the only payment methods available are PayPal and bank transfers, chargeback fees, high foreign exchange charges, and bad debt fees passed through3.

Solution


The Bezant Blockchain is a Service platform providing Content developers and e-commerce merchants a disruptive way to sell to customers by:
Allowing anyone to setup their own Content or Commerce store and send/receive payments from anywhere in the world using local payment methods.
Proving the BZNT token which will serve as the native cryptocurrency and medium of exchange within the Bezant platform which will eliminate expensive Store fees (30%) and provides instant P2P payments to merchants.
Targeting up to 1,000 transactions per second using Bezant’s blockchain. This would enable the Bezant to process more than 2x all of the paid apps sold across all app stores in 2017, globally.

The Team

The development team, which consists of 20 full-time employees, is led by Mark Yu, former Senior Product Manager at Kakao Corp. and Colin Lee, former Director of Commerce development at both Kakao Corp. and Kakao Pay, which are the largest social messenger and mobile payment services in South Korea, with 50 million and 20 million users, respectively. Our team’s core strength is that they have built some of the leading mobile service platforms: Kakao Pay, Kakao Commerce, Kakao Game, Kakao Emoticon, Kakao Choco (virtual coin for digital goods payment), and Kakao Bank Wallet.
Daesik Kim, founder and former CEO of Bithumb, the world’s largest cryptocurrency exchange, will be leading cryptocurrency product development and its applications including exchange listing and trading of the BZNT token. The business team, lead by Tyler Kim, is responsible for the sales, marketing, and business development activities for immediate deployment of the payment and content platforms with large distribution partners initially in Southeast Asia and Latin America. The advisors consist of leading blockchain developers, cryptocurrency investors, and financial advisors from some of the most-reputable global firms in their respective fields.

Digital Content and App Stores

An app store or app marketplace is a type of digital distribution platform for mobile and desktop apps. Android and Apple’s iOS are the two leading operating systems for mobile platforms: Apple’s App Store and Google Play, the official app store for the Android OS8. In 2017, the two stores combined accounted for 75% of total app store revenues, globally9.
Other prominent app stores in the Android market include Windows Store, Amazon Appstore, and Blackberry World. By the end of October 2017, the iOS App Store and Google Play had more than 2 million and more than 3.5 million apps available, respectively. Furthermore, new apps continue to be introduced at an exponential rate; during the month ending October 31, 2017, roughly 50,000 new apps launched on the iOS App Store and over 150,000 were added to Google Play10.
The demand for digital content market, represented by downloads and usage, is increasing at a significant pace. Year over year, in Q3 2017, downloads for iOS and Google Play combined reached nearly 26 billion worldwide, growing more than 8% and total time spent in apps worldwide among Android phone users grew 40%, coming close to 325 billion hours.
As a result, consumer spending on digital content is increasing significantly. In 2016, consumers around the world spent about $62 billion in app stores. In 2017, app store revenues are forecasted to grow US$81 billion and in 2018, such revenue – consumer spend – across all mobile app stores will grow approximately 30% year over year to exceed $110 billion. Such growth is expected to continue. Worldwide app store downloads are expected to exceed 352 billion in 2021 with gross consumer spend across all app stores to surpass $139 billion.
East Asian countries like China and Indonesia, are significantly driving the growth of digital content market. Among those countries, dramatic changes in China and other Southeast Asian countries are noticeable, where lower-priced Android devices are popular with the burgeoning middle class. Such trend will continue to drive the majority of growth. It is forecasted that by 2021, China alone will generate over $56 billion in app store spend — 40% of global annual revenue.

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