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ETHA (ERA) ICO Review

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ETHA is a decentralized social networking platform that is putting users privacy and satisfaction as its first priority. It is an innovative approach towards transparent and independent means of user data ownership, reward on ads and free of speech. It is the first get paid to content creation and sharing ecosystem that leveraged OCR token payments for its reward system.

Essential Information

Ico TimeUnknown – Unknown
Token NameETHA
Token SymbolERA
WhitepaperView Whitepaper
Website LinkHome
Price1 ERA = 0.06 USD
PlatformEthereum
AcceptingBTC, LTC, ETH
Hard Cap20,000,000 USD

More about ETHA (ERA) ICO:

ETHA aims to disrupt the remittance and payment industry by lowering the barriers to an open financial ecosystem. Approximately 2,5 billion or nearly 40% of the global adult population, do not have a formal bank account or access to affordable financial services. The remittance solution platform will be the first of its kind to facilitate crypto to fiat transfer. Users will be able to send fiat money utilizing digital currencies by allowing the sender the flexibility to select different payout options for the recipient, such as Direct to Bank, Local (Cash) Pick-Up or Mobile Top Up. We have identified key problems within the remittance and payment industry, which we aim to solve. The existing remittance and payment industry is built on an old-fashioned infrastructure, bonded with expensive fees and transaction delays, which no longer serves the interest of its sophisticated customer base.

ETHA introduces the world’s first blockchain-based remittance platform that will allow merchants and consumers to utilize their digital assets to send fiat money globally.

The remittance solution platform will be the first of its kind to facilitate crypto to fiat transfer. Consumers and Merchants will be able to send fiat money utilizing digital currencies by allowing the sender the flexibility to select different payout options for the recipient, such as Direct to Bank, Local (Cash) Pick-Up or Mobile Top Up.

The ETHA payment infrastructure works as a decentralized operating system, which integrates decentralized with centralized resources under one ecosystem.

At the current state, smart contracts are inaccessible for any traditional banking or payment systems, due to the nature of how smart contracts are secured on blockchains and the consensus is reached by miners. These limitations will most likely remain for the foreseeable future.

In order to solve this problem, we have partnered with ChainLink to utilize decentralize middleware to allow our smart contracts access to off-chain data feeds and APIs to validate and execute a bank transfer or any other action we wanted to streamline between smart contracts and key off-chain resources on our platform.

Faster transmission speed, accessibility, digital transformation and the utilization
of cryptographic technology on distributed ledgers are constitutive factors that
shape the future of the way we will access a higher level of decentralisation. The
impulse of these innovations creates new ecosystems, disrupting the way privacy
protection matters, transparency and autonomy will be dealt with.
The emergence of cryptocurrency, driven by blockchain technology and followed
by the development of the digital currency industry, with increased daily
transactions and several exchanges over the last years, demonstrates significant
growth in value and a growing confidence in the abilities of blockchain
technology.
Despite the evolution of digital currency, there is a huge market gap for
alternative financial services, lending platforms, payment solutions and
remittance service for the utilisation of digital assets. Solutions of this sort can
activate quite complex, yet simple and powerful, layers of synergy through
blockchain-based technologies and external operating systems.
With ETHA, we build such solutions in a solid framework at the user’s fingertips.
The framework empowers us to serve users and businesses in different countries
and regions around the world to provide financial services in an efficient way. The
ETHA payment infrastructure works as a decentralised operating system, which
integrates decentralised with centralised resources under one platform, enabling
fiat transfer with digital currencies.
The new implemented architecture and the operating platform is built with
user-friendliness and security in mind. The interface will provide easy access to an
open financial system, empowering entities and consumers worldwide.
Furthermore, partnerships with key allies allow our internal system to seamlessly
integrate with third-party platforms, expanding the reach of our technology
solution and its underlying ETA Token.

The value strategy of our Token features multiple mechanisms to stimulate its growth.

The ERA Token will  be used to settle any fees on our platform, including but not limited to:

  • Exchange Fees
  • Transaction fees
  • Collateral on the lending platform
  • Discount on fees
  • Listing fees for the exchange
  • Future exclusive services

We built an interoperable platform for the remittance and crypto industry.

ETHA introduces the world’s first blockchain based remittance solution platform that will allow merchants and consumers to utilise their digital assets to send fiat money globally.

The remittance solution platform will be the first of its kind to facilitate crypto to fiat transfer. Users will be able to send fiat money utilising digital currencies by allowing the sender the flexibility to select different payout options for the recipient, such as Direct to Bank, Local (Cash) Pick-Up or Mobile Top Up. We aim to support sending money to over 190 countries around the world.

The ETHA payment infrastructure works as a decentralised operating system, which integrates decentralised with centralised resources under one ecosystem, enabling fiat transfer with digital currencies.

Problems

We have identified key problems within the remittance and payment industry, which we aim to solve.

The existing remittance and payment industry is built on an old-fashioned infrastructure, bonded with expensive fees and transaction delays, which no longer serves the interest of its sophisticated customer base. The rise of cryptocurrency and blockchain technology has created a niche market, along with unserved customers demanding a more inclusive financial industry.

As of today remittance service provider have not build a single working interoperable platform where cryptocurrencies can be used to send fiat money with various payout options such as SWIFT, local cash payout and mobile top up.

Solutions

The ETHA ecosystem leverages from emerging technologies to facilitate financial services for people across the globe. We aim to connect consumers and merchants to an innovative platform which will disrupt the current remittance service industry.

We utilise the Ethereum blockchain along with our unique infrastructure to facilitate cross-border payments utilising digital currencies.

At the current state smart contracts are inaccessible for any traditional banking- or payment systems, due to the fact how smart contracts are secured on blockchains, and the consensus is reached by miners. These limitations will most likely remain for the foreseeable future, for this reason, we have established strategic partnerships, to solve the complexity of this problem to build an interoperable platform.

ETHA Token

The primary purpose of the (ERA) utility token lies in settlements within our Ecosystem. Using any of our financial services such as remittance service, cross-border financing, decentralized lending or the exchange will require tokens.

ERA tokens can be used to settle any fees on our platform, including but not limited to:

  • • Exchange Fees
  • • Transaction Fees
  • • Collateral on the lending platform
  • • Discount on Fees
  • • Listing Fees for the Exchange
  • • Future exclusive services

The token is deployed on the Ethereum mainnet as an ERC20 token. The Ethereum Blockchain and the constantly growing community is considered the standard for digital tokens and provides the perfect environment for the ERA token.

Our Background

Today’s business environment provides a fertile ground for new ideas, services
and tools, which are being developed in a fast-paced world to sustainably
improve our everyday lives.
Our story began in early 2014. After experiencing difficulties to effectively use
digital currencies as a means to send money abroad, we quickly realized there
were no existing solutions to send money using cryptocurrencies to a novice who
does not want to use cryptocurrencies.
The ETHA project was born as a solution to address the high transaction fees and
lack of possibilities digital currency holders have to actually send fiat globally
using their digital assets.
After extensively researching the remittance and financial industry, and finding
out that there are approximately 2.5 billion (2017) people globally without access
to financial services, we came to the conclusion that it was time for a solution
since our background lies in international business and finance.

Our Mission & Vision


ETHA’s mission is to leverage the blockchain technology with our emerging
ecosystem to make remittance services accessible and to add value for more
consumers’ auspicious use of digital assets.
We envision a world where the ETHA ecosystem and the distributed ledger
network is providing affordable financial products and services that meet
individuals’ needs delivered in a responsible and sustainable way to reduce
poverty and boost prosperity.


Measuring Financial Inclusion


Changes and innovations in technology, especially the use of smartphones, have
been driving financial access and inclusion. Smartphones and other devices with
internet access have brought financial services to the individuals instead of
requiring an individual to travel long distances to traditional financial institutions.
However, there is still a significant gap in financial inclusion worldwide.
ETHA is focusing on extending financial access to people who are difficult to
reach and to those living in rural areas. The implementation of the ETHA
ecosystem unifies the internal and external operating system with our

customer-centric products and services, providing a seamless experience to our
users. The ETHA ecosystem is designed to deploy a futuristic financial service
platform regarding an omnichannel and cross-functional customer journey.
The ETHA ecosystem is developed as a solution for the following issues:

Unbanked population


In 2017, according to the World Bank, one-third of the world’s population (2.5
billion) didn’t have access to a financial institution with a formal account. The
financial institutions have failed to provide infrastructure and access to affordable
financial services in specific regions.
We believe that with the ETHA ecosystem and token, we will strategically target
and solve this issue. We can eliminate these barriers for those without a bank
account due to account fees, paperwork and travel distances.
This project also creates an excellent opportunity to potentially serve the
underbanked and unbanked population to have access to the new era of financial
services and payment solution systems.

Our ecosystem is designed to enable unbanked and underbanked people to
access and make use of financial services, such as savings, credit, payments, and
remittance, supported by the underlying distributed public ledger.
Credit Infrastructure
Access to credit for individuals and for small- and medium-sized enterprises is
constrained in developing countries. Credit infrastructure remains an important
element in ensuring individuals and SMEs (small-medium enterprises) have
access to credit when required and at the most affordable cost.
However, in the harsh reality, individuals and SMEs don’t have easy access to
credit when needed due to weak legal and regulatory frameworks and credit
history about the lender. This lending environment plays a crucial role in the
country’s or region’s economic development.
ETHA aims to provide access to credit while implementing a new credit market –
loans backed by crypto collateral, underpinned on the security and transparency
of the smart contract. Eliminating weak spots occurring while applying for a loan
from a financial institution.


Cross-border payments:


Cross-border payments are quickly growing as more businesses and individuals
are purchasing goods and service globally. Today, transnational mortgages are
complicated and involve smooth operation processes from every single
intermediary (acquirers, card networks, issuers, processors) included in each
transaction proceed.
Therefore, cross-border transactions are inefficient, slow and costly for sender and
recipient. Many countries, or perhaps bank institutions within these countries’
payment infrastructures, are designed to handle faster-paced cross-border
payments.
The inefficiencies that banks and money transfer companies experience due to
cross-border payments trickle down to high direct and indirect costs on the
customer’s behalf. These costs, inefficiencies, and intermediaries can be curtailed
throughout the decentralized, transparent, scalable and reliable blockchain
technology without compromising on speed and security.

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ETHA (ERA) ICO Scam or Not?

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