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GIF by SOCIFI

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GIF by SOCIFI (GIF) ICO Review

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GIF by SOCIFI is a decentralized social networking platform that is putting users privacy and satisfaction as its first priority. It is an innovative approach towards transparent and independent means of user data ownership, reward on ads and free of speech. It is the first get paid to content creation and sharing ecosystem that leveraged OCR token payments for its reward system.

Essential Information

Ico TimeUnknown – Unknown
Token NameGIF by SOCIFI
Token SymbolGIF
WhitepaperView Whitepaper
Website LinkHome
Price1 GIF = 0.00969 USD
PlatformEthereum
Soft Cap6,399,988 USD
Hard Cap26,127,734 USD

More about GIF by SOCIFI (GIF) ICO:

Our ultimate dream is for every smartphone owner to be able to install the SOCIFI Engagement Solution (SES) and cover their mobile data expenses by interacting with the sponsored content. Our mission is to unlock the potential of free ad-sponsored data and to help to create an open, transparent and fair marketplace. Sponsored Data can have a significant positive influence on economic growth, education and communication in human lives in both developed and developing markets, for consumers, small companies and large and corporate companies alike.

The main parts of the solution are ready, and we must focus on the deployment in specific pre-selected countries. We have analyzed over 70 markets worldwide and can deploy our solution in any of the finally chosen market(s) within 12-18 months. SOCIFI will provide sponsored mobile data and other sponsored services to everyone who has a smartphone.
Our main​ ​goals​ ​are:

  • Provide access to sponsored data to everyone who has a smartphone
  • Open the Global marketplace with sponsored data in pre-selected country/countries
  • A fair and transparent revenue split distribution between advertisers and publishers
  • Create a new digital currency that is used for buying sponsored data (or other sponsored services) on one side and media space on the other
  • Establish the GIF Foundation for open governance
  • Release our SES as a fully open-sourced project. The SOCIFI Engagement SDK and example white labeled app will be released under an open source license on GitHub. The engine will initially be administered by SOCIFI SD Ltd.
  • Over time the SES will be decentralized based on smart contract technology.

Our Vision

Our ultimate dream is for every smartphone owner to be able to install the SOCIFI Engagement Solution (SES) and cover their mobile data expenses by interacting with the sponsored content.

Our Mission

Mobile Data is an asset. Until now there was no ecosystem which enabled to take full advantage of its value. There are a few ways how the Mobile Data can be sponsored. The ad-supported model is the most promising one. Our mission is to unlock the potential of an Ad Sponsored Data and open fair blockchain-based Marketplace.

Our ultimate dream is for every smartphone owner to be able to install the SOCIFI Engagement
Solution (SES) and cover their mobile data expenses by interacting with the sponsored content.
Our mission is to unlock the potential of free sponsored data and to help to create an open,
transparent and fair marketplace. Sponsored Data can have a significant positive influence on
economic growth, education and communication in human lives in both developed and
developing markets, for consumers, small companies and large and corporate companies alike.

The Hunger for Mobile Data
Digital marketing spending trends in the US and globally offer valuable insight into the industry today.
One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to
rise through 2019. The similar situation is on the market with Mobile Data. The demand for Mobile Data
will continue rise rapidly through 2021.

A Parks Associates industry report [8] estimates global mobile data revenue will increase from $386
billion in 2015 to $630 billion in 2020.
SOCIFI Marketplace is a solution where the media content is sponsored thru a digital advertising. Digital
Advertising revenue was $229.25 billion in 2017 and it would grow to $335.5 billion by 2020.
(Reference: https://www.statista.com)
We are fully aware of the fact that this business is specific and that you, as a potential token buyer, must
have many uncertainties regarding our business and product. Therefore we have come up with a simple
Problem-Solution approach to address such questions.

SOCIFI Solution and the role of a public ledger


Similarly to Facebook, and their project Internet.org, we also believe that everyone should be able to
access the internet regardless of personal wealth. Personal data and attention have measurable value in
the 21
st century. The SOCIFI platform allows everyone to pay for their data with their attention time.
Our subscribers engage with sponsored content, and in return they earn the GIF tokens. One of the
functions of the GIF token will be purchasing mobile data through our platform. Alternatively, the user
can also choose the purchase services and products via our marketplace. On the other hand, the same
GIF tokens will be used for buying media space from advertisers (sponsors). Thus, it is required to:

  1. Have a marketplace with a fair revenue split distribution between advertisers and publishers
    without a middle-man.
  2. Have a strategy for staying competitive with major ad marketplaces such as Facebook, Google.
    In order to meet the first condition, we developed an online marketplace for advertisers (sponsors) to
    connect with publishers – Mobile Network Operators (MNOs) or other players.

SOCIFI Engagement Solution (SES)


The SES experience is closer to communication on social networks than to traditional digital advertising.
This allows us to deliver more sponsored messages within one session. More sponsored messages within
one user’s sessions equals higher revenue generated per user equals higher amount of sponsored data
provided to user. A side effect is the lower cost of the single sponsored message. In addition to the
smart UX/UI, the reward system has implemented a gamification effect that encourages subscribers to
explore sponsored content each day and build a stronger relationship with the sponsors

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