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  • Grayscale, the biggest cryptocurrency asset management company in the world, now owns more than $14 billion in crypto assets under management, thanks to the latest price rally of Bitcoin (BTC) and other digital assets.

    According to the data compiled by crypto analytics company, Bybt.com, BTC is the biggest holding of Grayscale with a total value of approximately $12 billion. The company owns more than 569K Bitcoin along with nearly 946K Litecoin.

    The crypto asset manager has reported an increase in Ethereum related investment products and the trend has been evident recently as Grayscale accumulated more than 359,000 ETH in the past month.

    The company now owns more than 2.94 million Ethereum with a total value of $1.84 billion. The firm stated that the number of Ethereum-first and Ethereum-only investors are increasing, and Wall Street has begun to consider ETH as an important asset.

    The asset management company has been in the news recently due to its famous DropGold ad on social media and other platforms. Gold has seen substantial outflows in recent weeks, and during the same period of time, crypto-related investment funds gained significant popularity.

    In addition to BTC, Ethereum and Litecoin, Grayscale is also holding digital assets such as Bitcoin Cash, Ethereum Classic and XRP. The company has XLM and Zcash as well in its holding. Grayscale is going to increase its portfolio of digital assets with the inclusion of other cryptocurrencies as the fund faced a growing demand for other crypto assets as well.

    This year has been perfect for crypto asset managers, according to a report published by crypto company CoinShares, the total value of digital assets under management reached an all-time high of $16 billion in 2020 as compared to just $2.57 billion in 2019. Michael Sonnenshein, Managing Director at Grayscale Investments revealed during the recent interviews that digital currencies are gaining popularity, and the firm has received a notable response for the DropGold advertising campaign.

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