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Measurable Data Token (OCR) ICO Review

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Measurable Data Token is a decentralized social networking platform that is putting users privacy and satisfaction as its first priority. It is an innovative approach towards transparent and independent means of user data ownership, reward on ads and free of speech. It is the first get paid to content creation and sharing ecosystem that leveraged OCR token payments for its reward system.

Essential Information

Ico TimeUnknown – Unknown
Token NameMeasurable Data Token
Token SymbolMDT
WhitepaperView Whitepaper
Website LinkHome
Price1 MDT = 0.0002 ETH
PlatformEthereum
Soft Cap25,000 ETH
Hard Cap84,000 ETH

More about Measurable Data Token (OCR) ICO:

Measurable Data Token (MDT) is a decentralized data exchange ecosystem connecting users, data providers, and data buyers and denominates the value of data.

Today, we are living our digital lives creating massive amount of data from everything we do. Big data is the new oil, yet the ones who contribute the most of it are unaware of that treasure. Most service providers collect users’ data with no intention to disclose the reason and the intrinsic economic value, meanwhile, users trade their data unconsciously in exchange for a free app or service.

What if users could control their data and be rewarded accurately for the value it creates?

The solution is a decentralized, transparent data exchange economy, based on blockchain technology.

We will now introduce Measurable Data Token (MDT), a crypto token for a decentralized data exchange ecosystem. MDT connects data providers, users, and data buyers, and denominates the data’s value when exchanged. MDT enables a more efficient, transparent and honest market for data trading.

The first component of this ecosystem is Open Messenger, a messenger solution based on the email protocol. Open Messenger connects users with a smooth communication experience. It will be the first service to adopt the MDT ecosystem and utilize it as a payment system to reward all parties involved.

Our vision is a Decentralized Data Value Exchange Economy for everyone in the digital world.

MDT’s Consumer Oriented Product: MyMDT is your data wallet where you can securely manage your anonymous data as profitable digital assets. You can control what to share and whom to share with. Every time your data is used, you will get rewarded.

MyMDT is a Dapp based on Ethereum that allows users to get rewarded for sharing anonymous data points. It’s the user-oriented portal in the MDT ecosystem.

Users now can join the MDT ecosystem through the MyMDT Dapp. Currently MyMDT supports three features: 1, Allows users to opt in the MDT ecosystem to share anonymous data points for MDT rewards 2, Allocate and deposit the MDT rewards for users 3, Allow users to earn more rewards by finishing specific tasks.

Apart from the main feauture of allowing users to opt in and share anonymous data points, in this version users can also earn rewards by finishing tasks. These tasks are often tailored made for the third-party applications that embeds MyMDT so that users can get more familiar with both the MyMDT dapp and the ecosystem of the third-party application.

The MyMDT Dapp will first be seen in the following apps: MailTime, Magic Crystal and Email Messenger. All the above apps are first group of adopters of the MDT ecosystem that collect anonymous and aggregated transactional email data points.

Now after user downloads the MailTime app (or any of the three apps that adopt the MDT ecosystem), and login their email accounts, they can start the data sharing and rewards while using the app at the same time. In the future, when more third-party applications adopt the MDT ecosystem, MyMDT will be seen in those apps as a new feature as well.

Earn Rewards from Data Sharing

If you opt-in to share your anonymous data points in MyMDT, you will be rewarded for any invoked data points in the ecosystem when that happens. Check your data sharing rewards from the “Data Rewards” button.

Data Type

Currently the ecosystem rewards specific data type of transactional email receipts as follows: In-app-purchase receipts, paid app receipts, subscription receipts from Apple’s App Store, Email receipts from Uber, Grab, Lyft or Gojek.

Claim Rewards

Please make sure that you have bound your ETH wallet address before you claim any rewards.

  1. Enter “Rewards” from MyMDT.
  2. Click on the Settings button from the top right corner.
  3. Click on the account you want to bind an ETH wallet address.
  4. Click the button “Bind Wallet” below.
  5. Enter your correct ETH wallet address and submit.

*You can change your ETH wallet address in the future, but it might take some time. Note that when a change request is being processed, you can not claim any rewards.

Currently we support the following wallet applications to withdraw your data wallet rewards: Trust, MetaMask Mobile and imToken.

Blockchain, Big data, Decentralized

Today, we are living our digital lives creating massive amount of data from everything we do. Big data is the new oil, yet the ones who contribute the most of it are unaware of that treasure. Most service providers collect users’ data with no intention to disclose the reason and the intrinsic economic value, meanwhile, users trade their data unconsciously in exchange for a free app or service.

What if users could control their data and be rewarded accurately for the value it creates? The solution is a decentralized, transparent data exchange economy, based on blockchain technology.

We will now introduce Measurable Data Token (MDT), a crypto token for a decentralized data exchange ecosystem. MDT connects data providers, users, and data buyers, and denominates the data’s value when exchanged. MDT enables a more efficient, transparent and honest market for data trading.

The first component of this ecosystem is MailTime Email Messenger , a messenger solution based on the email protocol. MailTime Email Messenger connects users with a smooth communication experience. It will be the first service to adopt the MDT ecosystem and utilize it as a payment system to reward all parties involved.

Our vision is a Decentralized Data Value Exchange Economy for everyone in the digital world.

Introduction

It’s no longer a secret that technology companies are collecting and mining user data. Users download an app which seems to be a free, but unknowingly they compromise their data as a trade-off. It’s an unspoken rule in the industry that, “Every company is a data company”. Companies strive to mine more data from services and users to profit from the inherent value of information.

Some of them try to hide this intention by posting ambiguous Terms of Services on their websites that most users will give up reading. Even more egregiously, some services that generate revenue from users’ data aren’t even offered for free.

An Inefficient Market

Services and products store and collect user data for different reasons. The main purposes for collecting user data include: Advertising, Product Enhancement, and Business Insights.

Take Google as an example. When you first sign up for a Google account, Google attempts to collect your name, email address, password, date of birth, gender, telephone and address (Google Privacy 2017). These information help Google know more about their users, thus enabling the company to push more relevant content or advertising to users. When you use a Google account, it collects the emails you send and receive from Gmail, the contacts and calendar events you add, the photos and videos you upload, the Docs, Sheets, and Slides you author, all in pursuit of enhancing the product experience and generating profits. As a huge entity with a wide variety of services, Google does not typically share its information to a third party simply to marginally increase profits, since users’ data for its own sake is very helpful for the company.

Location based service Foursquare is another example of tech companies collecting data. They store and analyze users’ data for Business Insights. Since the main feature of this service is to allow users to share their location as a social media post, Foursquare frequently stores user’s’ location data. In early 2016, the company released an in-house big data product called Foursquare Location Intelligence on the basis of all the user location data they have collected. Soon thereafter, they released a report predicting that, according to the data they have, sales of the famous American food chain Chipotle (a publicly-listed company) would drop 30% in Q1. Even though Foursquare collects location data which seems to be quite personal, it’s not actually Personally Identifiable Information (PII). They know fewer users stepped into a restaurant one month compared to the previous month, but they do not know

the identity of those people, because this information is irrelevant in a big data product. Although it’s inevitable that companies will eventually mine sensitive data for profits, the current reality is that most tech companies and products do not trade users’ PII data.

While internet users knowingly allow their data to be collected, they are typically unaware of the uses for that data, which leads to insecurity and suspicion. This suspicion about the services they use online has led some to block Cookies tracking and ads online to protect themselves.

From 2015 to 2016, the number of users using ad-blockers on either desktop or mobile surged to a new high (PageFair 2017 Adblocking Report). Even prestigious companies like Google are facing concerns about exploiting user data. In June 2017, Google decided to discontinue the practice of scanning users’ emails for advertising purposes.

Is anonymous data collecting really detrimental to users? If the market is one-sided and users’ data is unfairly exploited by data collectors, then the answer is decidedly “Yes”. When users can participate in the process and receive incentives for sharing their data, then the process becomes fairer and even beneficial for users.

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