MicroStrategy and Square which have adopted large amounts of Bitcoin, have made 32% and 38% profit respectively to date. These profits come at a time when the cryptocurrency’s price continues to surge above $14,000—which has not been seen since January 2018. MicroStrategy and Square have become two of Bitcoin’s flagship institutional investors, and the fact both companies have experienced above 30% profit on their investments shows that while these firms took a huge risk by investing in such a risky asset, it has paid off—at least for now.

MicroStrategy adopted $425 million of Bitcoin spread over two major Bitcoin purchases in August and September of this year. It invested at an average purchase price of $11,111.

Bitcoin’s price increase has seen a net gain of $133 million for MicroStrategy, with the total value of its BTC currently at $558 million. Michael Saylor, CEO of MicroStrategy, has maintained that Bitcoin is digital gold and plans to stick with the investment for the long-term.

“Our investment in Bitcoin is part of our new capital allocation strategy, which seeks to maximize long-term value for our shareholders,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “This investment reflects our belief that Bitcoin, as the world’s most widely-adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash. Since its inception over a decade ago, Bitcoin has emerged as a significant addition to the global financial system, with characteristics that are useful to both individuals and institutions. MicroStrategy has recognized Bitcoin as a legitimate investment asset that can be superior to cash and accordingly has made Bitcoin the principal holding in its treasury reserve strategy.”

Square firm followed MicroStrategy and bade profit too, with a $50 million investment into Bitcoin in October. Square has made an $18 million profit on its investment to date, with the total value of its Bitcoin holdings now at $68 million.

“We believe that Bitcoin has the potential to be a more ubiquitous currency in the future,” said Amrita Ahuja, Square’s chief financial officer at the time. She said that as Bitcoin “grows in adoption, we intend to learn and participate in a disciplined way. For a company that is building products based on a more inclusive future, this investment is a step on that journey.”